The Senko Wormmagic offers expert anglers a top-tier soft bait known for its lifelike action and durability. Crafted with precision, this worm excels in enticing bites through its natural wobble and subtle movement underwater. Designed to maintain flexibility and strength, it suits a variety of freshwater fishing techniques, making it an essential tool for targeting bass and other species with finesse and confidence.

Tested and proven on California lunkers, the Yamamoto Baits 5" Senko has become a mainstay for bass throughout the United States. The Senko is salt impregnated, has a healthy profile, casts like a bullet, and features a unique smooth-and-even horizontal fall when fished weightless or wacky style. Yamamoto Senkos are not magic, but they're pretty darn close.

The Senko Worm is a versatile soft plastic lure designed for expert anglers seeking natural presentation and superior action underwater. Its unique stickbait shape allows for a subtle, lifelike fall that triggers strikes from wary fish. Ideal for various rigging techniques like wacky or Texas rigs, the Senko Worm excels in freshwater environments, enhancing your chances of a successful catch. Crafted from durable, high-quality materials, it maintains its shape and effectiveness throughout extended use.

How could we improve upon a wildly popular industry-standard live bait cooler? First, we replaced the standard hang tray with an all-new pull net. This new feature makes fetching your bait and changing the water a breeze. Second, we moved the air tube port from the edge of the sidewall up into the lid. This should allow you to fill/use more of the box capacity, while also cutting down on the small overflow splashes that result from allowing the cooler to vent around the air tube. Our powerful Gen2 2-speed 2X2 Air Pump keeps the water fully aerated, while the insulated cooler shields expensive bait from the elements. Plug into your car or boat's cigarette lighter using a 12V adapter to run the pump overnight and keep bait fresh for the next morning. Features Quality Injection Molded (PP Copolymer) insulated with High-Grade molded Polystyrene Foam Airtight EVA Gasket Seal Recessed Ergonomic Carry Handles (ABS) & Integrated Shoulder Strap (PP) and Self-Stopping Hinge (ABS) All Fittings Secured with Stainless Steel Screws Stain and Odor Resistant. Non-Absorbent Surface Easy to Clean 2-Speed Pump Maximizes Aeration and Battery Life Water-Resistant Housing Protects Motor and Suppresses Noise Flexible Silicone Hose and Weighted Air Stone For Lively Bubbling Action Includes all NEW pullout net Warranty: 5 Year / 30 Day Pump

The ultimate leak-proof air-tight drybox/cooler. Ideal for hunters and kayak fishermen. Load it onto the back of your 4-wheeler or truck and head out for a great adventure outdoors. Keeps food and drinks cold. It doubles as a dry box - keeping out moisture and/or dust from your valuable electronics, emergency kits, and cameras. *High Viz Orange and Yellow may fade over time. Features Includes 1 x Hanging Accessory Tray Quality Injection Molded (PP Copolymer) Insulated with High-Grade molded Polystyrene Foam Airtight EVA Gasket Seal Recessed Ergonomic Carry Handles (ABS) & Integrated Shoulder Strap (PP) Self-Stopping Hinge (ABS) All Fittings Secured with Stainless Steel Screws Stain and Odor Resistant Non-Absorbent Surface Easy to Clean Compact and Lightweight Warranty: 5 Years

The ultimate leak-proof air-tight drybox/cooler with Fishing Rod Holders. Ideal for hunters and kayak fishermen. Load it onto the back of your 4-wheeler or truck and head out for a great adventure outdoors. Keeps food and drinks cold. It doubles as a dry box - keeping out moisture and/or dust from your valuable electronics, emergency kits, and cameras. Features  Includes 1 x Hanging Accessory Tray Quality Injection Molded (PP Copolymer) Insulated with High-Grade molded Polystyrene Foam Airtight EVA Gasket Seal Recessed Ergonomic Carry Handles (ABS) & Integrated Shoulder Strap (PP) Self-Stopping Hinge (ABS) All Fittings Secured with Stainless Steel Screws Stain and Odor Resistant Non-Absorbent Surface Easy to Clean Compact and Lightweight Warranty: 5 Years

The Z-Man MinnowZ is a standout choice for anglers seeking a durable and versatile soft plastic swimbait. Its ElaZtech construction offers exceptional longevity, allowing for multiple catches without tearing, and its lifelike swimming action effectively attracts a variety of fish species.

The Z-Man MinnowZ 3" Pearl (GMIN-84PK6) is a soft paddle-tail swimbait built from Z-Man’s proprietary ElaZtech® material, which is engineered to be 10× tougher than traditional soft plastics while retaining a lifelike, flexible swimming action. The 3-inch profile makes it ideal for targeting species like bass, redfish, trout, and flounder in both fresh and saltwater conditions.Its “Pearl” color provides a subtle flash, especially under low light or clear water, helping mimic natural baitfish.

Proven action for 40 years! The basic design and reflective blade make this a staple Road Runner® Head for all game fish.